Posted on Friday, July 23, 2004 - 4:54 am:

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The marketing and promotion-spend of the movie alone is around Rs 5 crore, which is often the production budget of a small or medium Hindi film.

Spidey is being released in four languages - English, Hindi Tamil and Telugu - which, of course, is not a first by any chance. But the Indian versions will have a song sung by Pakistani group Strings.

In terms of endorsements, advertising and merchandising revenue, however, Spidey is again ahead of predecessors. Columbia TriStar had cut marketing and promotional deals with brands like Kellogs, Airtel, Mirinda, Sony Ericsson, Sony Electronics, HBO and AXN, weeks and months in advance.

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Posted on Friday, July 23, 2004 - 4:52 am:

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When asked if Bollywood was running scared of Spider-Man 2 , a Delhi distributor pointed out that since the release date of Spidey (July 2004) was known months in advance, others simply worked towards avoiding the clash. But that itself is an achievement for the sticky crusader!

Gayab and Torque were released last Friday, whereas many Hindi and English films are scheduled to be released in next two-three weeks. Mujhse Shaadi Karoge , for instance, has been scheduled for July 30, Tarzan- the Wonder Car for August 6 and Kyon Ho Gaya Na for August 13 or 20. Among English movies that will now open in August are Cat Woman , Garfield and Shrek 2 .

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Posted on Friday, July 23, 2004 - 4:51 am:

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In Delhi, theatres displaying Spider-Man 2 are already fully booked until Tuesday. The scenario is not very different in some other cities. The opening weekend booking registered for Spider-Man was Rs 5.4 crore. The distributors expect the sequel to pull in at least Rs 7-8 crore this weekend. Whether the audience falls for the Spidey’s web will be known within a week

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Posted on Friday, July 23, 2004 - 4:49 am:

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The film had broken into the Top 20 all-time box-office collections in North America within three weeks. By the looks of it, Spider-Man 2 could well emerge as the single largest Hollywood grosser in India if the audiences like the heroic antics of Tobey Maguire as Peter Parker aka Spider-Man.

The gross box office collections of Spider-Man were about Rs 28 crore on less than 250 prints in 2002, with over half of that coming from the dubbed versions. According to a spokesperson of Spidey’s distributors, Columbia TriStar, the sequel could rake in close to Rs 40 crore since many more multiplexes have come up in top metros since then

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Posted on Friday, July 23, 2004 - 4:45 am:

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Spider-Man 2 scared desi filmwallas so that the release of many films was either advanced or postponed. It is being released with between 300-310 prints across 80 cities simultaneously within a month of its record-breaking international opening of $180 million in six days.

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